The Truth, And Nothing But – - – - – July 11th, 2014
The Truth – Nothing But
One of my tasks is to check our competitors’ adverts and web sites and to see if there are any issues arising. It amazes me that some of the things I read are so far from the truth that you just hope that readers do not believe some of these outrageous statements,
Today I had a phone call from a potential customer who pointed to a very well known web site and read it to me. He could not believe what he was reading. He was right!
In all areas of commercial business there is always the odd person who wants to go one step further, no matter how it is achieved. The tragedy of this, is that it is at the expense of the customer, who may at the time not appreciate that he is being lied to. And one can only wonder at what is said over the phone or in the shop.
Ham radio is a very tight community and there are no large companies in the market – although some like to think that they are in that category! Companies are generally run by one individual who controls most of what goes into adverts or on the internet. To see this happening in a hobby market by so called fellow enthusiasts is a worrying aspect.
Most customers can spot the outrageous, but just how many more subtle lies are being used to promote sales?